Leon County Tourism Grant Program

TOURISM GRANTS FORMS & RESOURCES

Please use these helpful resources in order to make your grant application process go smoothly.

• Post Event Checklist (PDF)
• 2026 Special Events Scoring and Funding Guide
• 2026 Sports Events Scoring and Funding Guide
• Marketing Toolkit (PDF)
• Visit Tallahassee Advertising Packages
• Budget Template Instructions (PDF)
• Sample Budget Template (PDF)
• Visitor Tracking Form (PDF)
• Visitor Tracking Survey (PDF)
• Substitute W9 Form (PDF)
• New Vendor Form (Word DOC)
• Visit Tallahassee Logos for Grant Applicants

FY24-25 GRANT PROGRAM GUIDELINES

• Grant Guidelines – Special
• Grant Guidelines – Sports

PEAK VISITOR PERIODS (Ineligible for Grant Funding)

• October 3-4, 2025 FSU Football Game vs. Miami
• October 10-11, 2025 FSU Football Game vs. Pittsburgh
• October 18-19, 2025 FAMU Football Game (FAMU Homecoming)
• October 31 – November 1, 2025 FSU Football Game vs. Wake Forest (Homecoming)
• November 14-15, 2025 FSU Football Game vs. Virginia Tech
• December 12, 2025 FSU/FAMU/TSC Graduation
• January 9-17, 2026 World Athletics Cross Country Championships
• January 13- March 13, 2026 Florida Legislative Session (Monday – Thursday)
• May 2-3, 2026 FSU/FAMU/TSC Graduation

For additional assistance or questions regarding grants, contact Taylor Walker for Sports Grants, and Wendy Halleck for Special Events Grants.

FY25-26 TOURISM EVENT GRANT WORKSHOPS

In order to be considered for funding, all applicants are required to attend a Grant Orientation Workshop. These workshops are critical to learn more about Visit Tallahassee grant funding and the application process.

The workshop includes:

• Out-of-Market Advertising Strategies
• How to reserve and track hotel rooms for your out of town attendees.
• How to track visitor data.
• An overview of everything required for your Post Event Report.
• Proper use of Visit Tallahassee/Leon County Logos for your marketing.
• Updates about new reporting requirements.

GRANT IMPLEMENTATION WORKSHOP DATE

WEDNESDAY, SEPTEMBER 24, 2025 AT 10 A.M. (IN-PERSON)

• Grant Implementation Workshop (In-Person)
  Office of Resource Stewardship (ORS Gathering Room)
  1907 S Monroe St, Tallahassee, FL 32301

WEDNESDAY, NOVEMBER 12, 2025, AT 4 P.M. (VIRTUAL VIA TEAMS)

• TEAMS MEETING LINK

GRANT ORIENTATION WORKSHOP PRESENTATION 2025-26

2025-26 Grant Orientation Workshop

Click here to download 2025-26 presentation.

Marketing & Advertising Resources

Visit Tallahassee is excited to offer exclusive co-op advertising packages designed to boost your visibility and attract more visitors! Leverage our extensive reach outside of Tallahassee-Leon County in markets like Tampa, Orlando, Jacksonville or Panama City, to connect with new audiences and amplify your message. Let’s showcase all that Tallahassee has to offer!

Partner with Visit Tallahassee to promote your event and draw more people to Tallahassee. We’ve created several low-cost advertising packages that are designed for grantees and will help streamline your post event reports and reimbursements.

A sample of our packages might include:

For only $500, your event would receive:

• 1 – sponsored social media post on Visit Tallahassee Facebook OR Instagram, run in approved markets outside of Tallahassee/Leon County.
• 1 – Organic post on Visit Tallahassee Facebook or Instagram channel.
• Minimum of 1 week ad on Visit Tallahassee Mobile app
• Event with image listed on Visit Tallahassee Facebook page for up to 60 days.
• Event pinned to homepage of VisitTallahassee.com for up to 60 days.

…and we’re happy to customize plans to fit your needs and budget. Click here to get started.

Logos

The combined Leon County/Visit Tallahassee logo must be included on all printed and online promotional materials for events receiving grant funding. For example: banners, signs, t-shirts, programs, brochures, event websites, ads, etc. Additionally, the logo must appear on all online and broadcast promotional materials developed for the event and include a link to the VisitTallahassee.com website.

Before materials are produced, they MUST BE SUBMITTED AND APPROVED by the Leon County Division of Tourism to ensure the combined logo appears properly. Material should be submitted to Scott Lindeman.

NOTE: Leon County Division of Tourism / Visit Tallahassee is dedicated to supporting local events through our grant programs and other promotional opportunities but reserves the right to reduce or eliminate grant funding for organizations that do not receive prior approval for correct logo use.

The below logos are approved for use by grant recipients and can be downloaded HERE.

Additional approved logos can be downloaded here.

Social & Digital Media

Social media is a free and useful tool for marketing an event. Consider the following tips to get started.

#iHeartTally is a marketing campaign created by the Leon County Division of Tourism / Visit Tallahassee that gives people who live, visit, work and play here a collective voice in sharing what they love about the area. The Leon County Division of Tourism / Visit Tallahassee uses the hashtag in all of its advertising and social media campaigns. Include it in yours and be a bigger part of the story.

Post an event on the Visit Tallahassee event calendar to be featured on both the VisitTallahassee.com website and the Visit Tallahassee Mobile App. This offers additional exposure via the calendar section. Be sure to include a photo with your listing.

Create a Facebook event page so participants can check in via social media. Visit Tallahassee will accept Co-Host event requests for all granted events. Update the event page often with ticket prices, event start times and other general info.

Instagram is all about visuals, so use quality photos to highlight different aspects of the event. Be sure to include relevant hashtags with your posts. Suggestions include: #iHeartTally, #Trailahassee, and #LoveFL

Marketing Resources

The Leon County Division of Tourism / Visit Tallahassee offers numerous marketing resources for organizations receiving grant funding. For more information and assistance utilizing marketing resources, contact Scott Lindeman at (850) 606-2322 or Scott.Lindeman@VisitTallahassee.com.

• Add event information and image(s) on the com website and Visit Tallahassee mobile app events calendar. Event listings are an extremely popular section of the website and mobile app and an excellent resource for visitors and residents looking for things to do. Please submit your event details and photos HERE.
• Integrated social marketing support with all Visit Tallahassee social platforms. This includes posting about the event, sharing details regarding special announcements and important information and once feature story is posted, sharing link via social media.
• Brochures and flyers displayed in the Leon County Visitor Information Center located in Cascades Park behind the Adderley Amphitheater. Collateral is to be provided by the event.