Partners Partners

A partnership with Visit Tallahassee offers you opportunities for promoting your business or event in one of Southern Living's Top 10 Cities in the South. Building strong relationships within our community helps us to achieve our mission – to enhance the region’s economic growth and quality of life by collaboratively inspiring the vitality of Tallahassee’s visitor economy.

AboutPartnerships About Partnerships

The Leon County Division of Tourism (Visit Tallahassee) is the official tourism marketing organization for Tallahassee and Leon County Florida, and operates as a department of Leon County Government. It promotes tourism to the area through direct sales, advertising, public relations, sports, film, product development and visitor services.

The Leon County Tourist Development Council (TDC) is one of Leon County’s Citizen Committees that serves in an advisory role to the County Commission. The TDC develops plans for tourist development, makes recommendations for operation of special projects or for uses of tax revenue and reviews expenditures of revenue from the development trust fund.

Tourist Development Council Meeting Materials


Tourist Development Council Members

Commissioner Brian Welch
Leon County
301 S Monroe St.
Tallahassee, FL 32301
Curtis Richardson
City of Tallahassee
300 S. Adams St.
Tallahassee FL 32301

Michelle Personette, Director 
Challenger Learning Center
200 South Duval St.
Tallahassee, FL 32301

Commissioner Dianne Williams-Cox
City of Tallahassee
300 S. Adams Street
Tallahassee, FL 32301

Satish Patel, G.M. 
Sleep Inn Suites
816 South Martin Luther King Jr. Blvd.
Tallahassee, FL 32301

Matt Thompson, Owner
Madison Social
705 South Woodward Ave.
Tallahassee, FL 32304

Sharon Priester G.M.
Hilton Garden Inn/Hampton Inn
333 Thomasville Rd.
Tallahassee, FL 32301

Bo Schmitz, G.M.
Hampton Inn & Suites
Tallahassee Capitol University
824 Railroad Ave.

Dr. Amanda Stringer, Executive Dir.
Tallahassee Symphony Orchestra 
515 East Park Ave. 
Tallahassee, FL 32301

Kathleen Spehar
Director of COCA
816 South Martin Luther King Junior Blvd.
Tallahassee, FL 32301
Michael J. Collins, Assistant Director
FSU Campus Recreation
1001 West St. Augustine St.
Tallahassee, FL 32306-2319


Leon County Tourist Development Council
Phone: (850) 606-2300
Fax:  (850) 606-2304
Kerri L. Post, Executive Director-Leon County Division of Tourism

Visit Tallahassee Mission Statement

To enhance the region’s economic growth and quality of life by collaboratively inspiring the vitality of Tallahassee’s Visitor Economy.

Visit Tallahassee Vision Statement

The Tallahassee Region will be recognized and appreciated as one of the most diverse and vibrant destinations in the Southeast.

Staff Listing: Main Phone: (850) 606-2305; (800) 628-2866 | FAX: (850) 606-2301

Visit Tallahassee Strategic Plan

Tourism Strategic Plan


Kerri L. Post
Executive Director

Dionte Gavin
Senior Operations Manager

Aundra Bryant
Administrative Assistant

Marketing & Sales

Katie Kole
Senior Director of Marketing

Scott Lindeman
Marketing Communications Director

Janet Roach
Meetings & Conventions Sales Director

Renee Jones
PR & Marketing Specialist


Ryan Zornes
Senior Sales and Sports Director

Joe Piotrowski
Director of Sports

Visitor Services

Terri Messler
Visitor Services Director

Your partnership with the Leon County Division of Tourism/Visit Tallahassee helps maximize exposure to potential travelers and continues to grow our tourism economy. Take advantage of our co-op advertising plans, digital presence, social media audiences and brand recognition to drive more traffic to your business! Opportunities are offered on a first-come first-served basis so secure your spot in one (or all!) of these opportunities today by reaching out to Scott Lindeman at (850) 606-2322 or

2022 Cooperative Advertising Opportunities

Take advantage of Visit Tallahassee’s annual advertising buy and bring more customers to your hotel, restaurant or attraction this year through our cooperative advertising program. These cost-effective options allow you to reach consumers in key markets.

>>> Click Here for General Co-op

The Arts Co-op is designed exclusively for arts, cultural and heritage organizations to leverage Visit Tallahassee’s annual advertising buy and bring more visitors to your attraction or event. These multi-channel opportunities provide very affordable, cost-effective means of reaching consumers in geographically targeted markets.

>>> Click Here for Arts Co-op


We want to share your promotions to attract more visitors to Tallahassee. If you are running a special room rate, dinner specials or attraction promotions, please share them with us to promote on our website and social media pages. Need ideas? Reach out to our team for inspiration.

Deadline for participation – Ongoing


Be sure to submit your event on and mobile app by clicking here. If you have Facebook event, invite Visit Tallahassee to act as a “Co-host” to increase your exposure to potential visitors.

Please allow 1-2 business days for your event to appear online.


Every month, Visit Tallahassee sends emails to thousands of people promoting the destination. Space is limited so if you would like to have your business featured, please reach out to us for upcoming opportunities.

Deadline for participation is the 15th of the preceding month.


If you have a story that you want to share with visitors, our team would love to work with you to create customized content for the website and mobile app.

Deadline for participation – Ongoing


Our partners are welcome to utilize our growing photo database that is ideal for websites and social media #iHeartTally. To make a request for images, please click here.

Leon County Division of Tourism 2021 Grant Cycle is Now Open Through August 25, 2020

In its ongoing efforts to promote safe visitation to the area, the Leon County Division of Tourism grant program will financially assist events that support the local economy and implement CDC guidelines in accordance with Leon County’s Response and Reopening Plan.

Per the annual nature of this grant cycle, applications are in anticipation of better future conditions that would allow these events to occur. New to the grants program this year, the event must comply with allowable crowd size and public gathering regulations as outlined by state and local government and implement social distancing and hygiene practices consistent with CDC guidance. The applicant must also provide information on how the event will address safety and public health for all event staff, vendors and attendees.

All applicants are required to attend or watch one of three online workshops scheduled for July 30 at 3 p.m., Aug. 11 at 3 p.m. and Aug. 18 at 10 a.m. A recording of the workshop will be made available on the Visit Tallahassee website for those who are unable to attend during the scheduled live sessions.

In partnership with the Capital City Chamber of Commerce and Tallahassee Foodies, Visit Tallahassee is excited to share the Tallahassee Backyard Bucket List Challenge. This summer promotion that encourages Tallahassee residents to get out and explore their own backyard! Residents are our greatest ambassadors and when they share all the great things to see and do in Tallahassee with their friends and family, it helps boost the local economy and support the tourism industry.

Each month of this three-month program (June, July and August) will feature an exciting new bucket list of local businesses to explore including attractions, restaurants, breweries, shops and museums. Participants who visit the featured businesses and post a photograph on Instagram using the hashtag #TallyBucketListSweepstakes will be entered to win prizes. Each post earns participants one entry to the contest. If you’re not on social media, a non-social option for entry is available at participating locations by scanning the unique QR code on-site.

Monthly winners will be chosen to receive gift card prizes from local partners including restaurants, attractions and more. One grand prize winner will be awarded a two-night Tallahassee staycation including hotel accommodations, meals and activities.

We’ve taken care of everything to make this program very simple and stress-free for you. Join us along with great local partners like The Capital City Chamber and Tallahassee Foodies to support Tallahassee tourism by signing up today.

We are planning to roll out this program in early Summer 2022.
If you would like to participate, please click the link below for more information and to sign up today!

Together, we celebrate the Power of Travel! #IHeartTally

Join Visit Tallahassee this National Travel and Tourism Week to celebrate the POWER OF TRAVEL, May 2-8, 2021. Despite the hardships of the last year, Tallahassee is ready and eager to welcome back visitors! National Travel and Tourism Week is an opportunity to remind visitors and residents of the incredible contributions of the travel industry not just to our local economy and workforce, but to our community’s identity and culture.

How to Get Involved! We ask all tourism industry partners to highlight the POWER OF TRAVEL this week by taking these 3 simple actions:

1 – Share posts across social media and use a NTTW Zoom background to show everyone the POWER OF TRAVEL will ignite a speedy economic recovery for us all.

2 – Showcase someone on your staff that embodies the POWER OF TRAVEL. Let’s show our appreciation for everyone in the industry that makes Tallahassee a great place to visit!

3 – Support a fellow tourism partner by visiting their business this week and sharing your experiences on social media.

Social Media Toolkit

We’ve made it easier than ever to support National Travel & Tourism Week by creating graphics and social media posts that are ready to use. Share these messages on social media or create your own custom message using the tools linked below. Tag @VisitTallahassee on Facebook and @visit_tally on Instagram – together we can amplify our unified voice of the POWER OF TRAVEL!

Social Media Graphics & Content

Click image to download high-resolution version suitable for Facebook, Instagram and Twitter.

Sample Social Media Posts:


This week, we recognize the millions of Americans who make up the #PowerOfTravel, including [INSERT EMPLOYEE NAME AND BRIEF ACCOLADE AND APPRECIATION STATEMENT]. #iHeartTally #nttw21

This week, we recognize the millions of Americans who make up the #PowerOfTravel, including over 10,000 hospitality workers right here in Tallahassee. #iHeartTally #nttw21

The #PowerOfTravel will help rehire America’s workforce. #iHeartTally #nttw21.


Happy National Travel and Tourism Week! The #PowerOfTravel is a key economic driver and job creator. Join us in recognizing this important industry for #iHeartTally #nttw21.

The #PowerOfTravel will help rebuild our economy and rehire America’s workforce. Join us in recognizing the tourism industry during #iHeartTally #nttw21.

This National Travel and Tourism Week, we join thousands across the country to recognize the #PowerOfTravel and its role in rebuilding our country. #iHeartTally #nttw21

We are proud to be a part of the #PowerOfTravel and play an essential role in rebuilding the tourism industry and the U.S. economy. #iHeartTally #nttw21


The #PowerOfTravel generates millions of dollars of economic impact in Tallahassee and trillions of dollars nationally. Rebuilding the travel industry will help rebuild America. #iHeartTally #nttw21

The decline in travel last year resulted in nearly $500 million in lost travel spending nationally. The #PowerOfTravel will help rebuild Tallahassee’s and America’s economy. #iHeartTally #nttw21


Small businesses like [INSERT NAME OF YOUR BUSINESS] are what make Tallahassee unique. We depend on the #PowerOfTravel to help us thrive. #iHeartTally #nttw21

Travel and tourism businesses—83% of which are small businesses—will depend on the #PowerOfTravel to rebuild. #iHeartTally #nttw21


Business travel, professional meetings and events are critical to creating and strengthening relationships—85% of event attendees and exhibitors believe in-person events are irreplaceable. The #PowerOfTravel will reconnect America. Source: Freeman, March 2021 #iHeartTally #nttw21


The #PowerOfTravel will help revive Tallahassee and the U.S. and drive us forward to a more prosperous future. #iHeartTally #nttw21

Virtual Meeting Background Images

Click image to download high-resolution version suitable for Zoom and Microsoft Teams.

National Travel and Tourism Toolkit

Find readily available communication resources from the U.S. Travel Association and #PowerofTravel materials.

View Complete NTTW Toolkit

Facebook Partner Group

If you haven’t already joined your fellow industry partners, what are you waiting for?! This  group for the partners of Visit Tallahassee/Leon County Division of Tourism to connect with one another, receive updates on the division’s marketing efforts and act as an open forum for any tourism and area related questions.

Join the Group

Photos of Tallahassee

Looking for Tallahassee photography or video to make your social media more memorable? Please visit our Image Library to submit your request, and a member of our staff will get in touch with you.

Did you know that VISIT FLORIDA offers tourism partners FREE listings on their website? If you’re not listed– or need to update your current listing, please click the link below. Make your business viewable by thousands of potential travelers.

The listing includes an image, description, contact information, amenities, and interactive map.


Contact Contact

Kerri L. Post

Executive Director-Tourism Development
(850) 606-2300

Scott Lindeman

Marketing Communications Director
(850) 606-2322


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