Global Meetings Industry Day

By Visit Tallahassee

March 30, 2023
Meetings Matter!

Meetings Matter! #GMID2023


After nearly two years of Zoom, FaceTime and virtual meetings, it is more apparent than ever that face-to-face meetings deliver additional benefits for both the employee and employer. These meetings are an essential component to build relationships, convert and retain customers, network and learn about the latest products, technologies and competitive offerings. It should not be surprising that more than four in five decision makers believe business travel leads to increased profit and revenue.

Not only do large, in-person events spur human value and connection—but they also serve as a significant economic driver, injecting valuable spending dollars back into host communities and the U.S. economy.

Global Meetings Industry Day 2023: Five Ways to Get Involved

1 – Host an event and tell us about it.

On GMID, participants across the globe host events to honor the activation. In fact, last year, we saw events in 30 countries to celebrate GMID.

WHAT YOU CAN DO: If you choose to host a GMID event in your community, tell us about it here. These events spread awareness, underscore our message and prove that we are leading by example.

2 – Post on your social media channels using our Social Media Guide.

It is critical for our message to reach both business leaders and policymakers. One way to reach both audiences is to amplify the reasons why meetings matter on your social media platforms—across both individual handles and organizational accounts. Last year, the industry’s ability to unite for this social media activation enabled us to reach more than 8.5 million users across the globe.

WHAT YOU CAN DO: Whether you’re communicating to business leaders, industry colleagues or members of Congress—our social media guide provides messaging points and data helpful to convey to any audience. We’ve included copy and graphics for you to use in both the weeks prior to GMID and on March 30.  Remember to tag #iHeartTally and #GMID2023 to join the industry wide conversation.

3 – Engage with the media, local elected officials and Members of Congress.

We are making it easy to engage with leaders at the highest levels. Remind the media and policymakers that meetings matter by using our key messages document and social media guide to gain media attention surrounding the economic benefits, interpersonal benefits and societal benefits to in-person meetings and events. As a result of last year’s participation and utilization of this tool, GMID received nearly 300 media mentions.

WHAT YOU CAN DO: Localize these messages with your own data. Share your own observations surrounding the benefits of in-person meetings and events and just why they are so critical to generating critical revenue for local businesses.

4 – Spotlight Meetings happening in your community.

Meetings are happening, and they are happening now, all across the U.S. Join us in our Countdown to GMID – highlighting an in-person meeting in your community on March 30. Together, these examples can demonstrate that meetings of all sizes from all industries are being held (and booked) in the year ahead. Share good news of new business coming to your community or venue or the success of one that has already been held. It is so important that decision-makers are aware of the meetings that are happening now – when considering whether to hold their next meeting.

5 – Turn BLUE for the day.

GMID’s official color is blue, and many across the industry recognize the importance of this activation by turning their channels—and in some cases their buildings—blue to honor this activation. Last year, some of New York’s most well-known landmarks participated—including the Empire State Building, the Freedom Tower, Rockefeller Center and more.

WHAT YOU CAN DO: Change your cover photo on Facebook, Twitter or LinkedIn to blue on March 30 to join in the movement. We’ve included blue headers for you to use in our Social Media Guide. Be sure to tag #GMID2023 in your posts.


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